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Hot buttons are emotional points that push a prospect to make a purchase or do activities as these points hit them emotionally. These buttons vary from person to person but are present in everyone and when we, as marketers, hit those buttons we can influence their buying behavior. The Hot Button Principle means you stand […]

Twitter is not just a social networking platform but also a micro-blogging service. It has an option of tweeting where you can tell everybody what you are up to, but in a limited amount of words though. One can also follow people on twitter and they in turn can follow back, very similar to your […]

Few days ago a friend called me up after seeing my status on a social network, and not only this, few other friends and friends of friends asked them about it, well there was nothing special in the status I set, but was about the new candidate we have been looking for our agency. This […]

There are a lot of natural calamities that hit countries which are deprived. We are in a position which is called “state of now” and don’t have any pro active approaches to cope up with them because we are not aware of them. Thanks to “social media” which has become a part of every one’s […]

I never had that much of an idea about fan pages until I joined Lane 12! Earlier on, I just thought that fan pages are just meant to be joined and for our friends to see them on our profiles but no siree! Fan pages are a lot more than that…They are meant to build […]

We are starting out. We are gathering people. We are meeting brands. We are uniting the world! Last week was a quite a busy and exhilarating one for us. Our CEO was off to ISD for meeting clients. Although we all did play a part in preparation for the meetings, but then it’s always the […]

It is rightly said that the secret of getting ahead is getting started. This is the idea we are following to the core these days. After making loads of changes in our offline world, “our office premises”; we are full of activity to bring something new in our online world. Simply put, we are working […]