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everyone can do a job if taught, why then would they not be able to do a business if taught? they most certainly could. lanetwelve makes a conscious effort to create an environment where breaking out of the box is encouraged. we want people to question, to not simply obey orders. our ceo literally thinks […]

It’s an ordinary bell. It hangs on a thick yellow string that’s beginning to flake. Its small, small enough that it would fit in the palm of a twelve year old. And it’s called the “KKG”. Almost every week, the KKG is pulled off its hanging place, viciously carried over to the head of a […]

Like any other dish, creating a near to perfect culture takes time. Rushing into it can destroy the crucial ingredients that are mixed into it during the process. As a culture specialist I take into account that every ingredient put into it doesn’t lose its original flavor and taste during or after the final creation. […]

The world that was, flashes past, university, tuitions, homework, assignments Papa’s patting you on the back and saying “just get a degree and get it over and done with so you get a job” Mama’s kissing you goodbye as she hands you extra lunch because you’ll be hungry after that after school math class   […]

ten or even five years ago, one never expected to hear the answer “internet” when we asked anyone about how they landed any particular job. looking for a job almost always involved phone calls to references, hard copied cvs and face to face interviews. enter digital and the hr equation got shaken up, disrupting and […]

when it comes to social media, there is no dearth of new developments. a new platform is popping up and attracting new users every other day. the latest social media application to gain momentum in pakistani digital world is snapchat. although the app was launched way back in 2011, it has started gaining popularity locally […]

guess your lunch hour is about to start and you are browsing through your facebook. just at that moment, an ad for a deal on a local fast food restaurant pops out in front of you! you would be tempted to order, right? now imagine if this ad showed up after you have had your […]

a crisis is like a fire. it erupts suddenly, has to be extinguished with urgency and can cause extensive damage if it rages on. now imagine if a fire explodes and the emergency team reaches late or does not reach at all. what will happen? damage and more damage! for any traditional pr company, absence […]

it was a hot summer day of june 2012. i was driving to my first interview at lanetwelve with lots of expectations; expectations of a proper office, huge team and so on. having read the client portfolio on the website was enough to have me hooked. however, as soon as i stepped into the office, […]

every business is after sales and sales is the reason businesses exist, operate and function. the sales function typically has been the realm of cold calls and mass produced sales pitches without an ounce of customization/personalization or emotions that can actually win or lose business for any organization. not anymore though. the typical sales function […]