Month: May 2011

This is the time of instant communication! Brands need to stay in touch to reinforce their ideas and to know what the people expect out of them. And for that, facebook is a very good method 🙂 However, the medium is utilized fully only if admin posts every day. Otherwise, the following consequences can be […]

It’s just 18 days and the world is changed! It’s a mere status update or tweet and the spark is ignited! It’s just a thought of living a better life and the potential is reached! And yes, it’s Egypt this time. Egyptians have cried out loud to bring an end to poverty, unemployment, corruption, police […]

Did they try finding a fire, or they chased? They did and they failed! but they kept on chasing it, didn’t deviate from their path and acted like a stupid army man, whom we salute acting more and more stupid. Ill bore you again, so did they find the aero plane in the caves or […]

We have already discussed the first two ‘Hot Buttons’ in our previous blog. Let’s continue after that: Hot Button #3 – The Excitement of Discovery   Consumers who respond to this button want to discover everything by themselves. A discovery is something learned or found. It includes both the new and the unexpected. New products […]

Hot buttons are emotional points that push a prospect to make a purchase or do activities as these points hit them emotionally. These buttons vary from person to person but are present in everyone and when we, as marketers, hit those buttons we can influence their buying behavior. The Hot Button Principle means you stand […]

Twitter is not just a social networking platform but also a micro-blogging service. It has an option of tweeting where you can tell everybody what you are up to, but in a limited amount of words though. One can also follow people on twitter and they in turn can follow back, very similar to your […]

Few days ago a friend called me up after seeing my status on a social network, and not only this, few other friends and friends of friends asked them about it, well there was nothing special in the status I set, but was about the new candidate we have been looking for our agency. This […]

There are a lot of natural calamities that hit countries which are deprived. We are in a position which is called “state of now” and don’t have any pro active approaches to cope up with them because we are not aware of them. Thanks to “social media” which has become a part of every one’s […]