blog

taking the very basic definition of ‘crime’ it is defined as; “an action of breaking rules, the conventional cycles and then revealing a new way of doing things which can be right or wrong for different school of thoughts.” crime of dreaming big: cherishing every day to play larger than life, thinking phenomenal that can […]

How cheap… Ewww… Istaghfirullah … The title made you say this and many wouldn’t even have started reading it considering it to be of the cheapest type. It’s the change in you that made you do so. This change came while Britney progressed, got married, gave birth and started packing her child’s school bag, but […]

At times, something that seems challenging and intimidating at first is often one thing that teaches one a great skill. What may appear a tedious task could be something that leaves a lasting impact on an intellectual. That is what my journey at lanetwelve was initially like. On the first day of my internship, I […]

Tum Pagal Ho… These were the first words my mother said to me when I told her I wanted to quit my job and serve a trial period at a digital media agency. I convinced her to let me take the risk because I was sick and tired of the 9-5 routine life that everyone […]

As far as innovative product and service offerings are concerned, Pak Suzuki has done a great job of introducing the concept of the Suzuki Exchange & Certified Used Cars Program. In order to make people aware of these programs Pak Suzuki Organized a Certified Used Car Gala. Not only has this helped the company in […]

Wall’s Magnum has always been known for its premium quality and the heavenly taste of chocolate. It has built a strong reputation and fan base for itself since its initial launch. However, the success story does not stop here as Magnum is geared up to bring more innovation into its chocolate experience. There are three […]

This is the time of instant communication! Brands need to stay in touch to reinforce their ideas and to know what the people expect out of them. And for that, facebook is a very good method 🙂 However, the medium is utilized fully only if admin posts every day. Otherwise, the following consequences can be […]

It’s just 18 days and the world is changed! It’s a mere status update or tweet and the spark is ignited! It’s just a thought of living a better life and the potential is reached! And yes, it’s Egypt this time. Egyptians have cried out loud to bring an end to poverty, unemployment, corruption, police […]

Did they try finding a fire, or they chased? They did and they failed! but they kept on chasing it, didn’t deviate from their path and acted like a stupid army man, whom we salute acting more and more stupid. Ill bore you again, so did they find the aero plane in the caves or […]

We have already discussed the first two ‘Hot Buttons’ in our previous blog. Let’s continue after that: Hot Button #3 – The Excitement of Discovery   Consumers who respond to this button want to discover everything by themselves. A discovery is something learned or found. It includes both the new and the unexpected. New products […]